How OpenFortune Helped the Sacramento Kings Create a Winning Lunar New Year Moment

The Sacramento Kings wanted to celebrate Lunar New Year in a way that didn’t feel like yet another themed promo destined for the junk drawer. They needed something fans would actually talk about—something that felt like a win, even if their team didn’t deliver one that night.

The problem? Lunar New Year activations are everywhere. Red envelopes? Been there. Fireworks? Seen ‘em.

Standing out required something unexpected—something that made fans feel like they’d hit the jackpot without needing to explain it to their accountant.

Instead of a traditional approach, OpenFortune partnered with the Kings and Red Hawk Casino to give all fans at the Kings vs Warriors game fortune cookies with Kings-themed fortunes like:

"Just as the beam lights up the sky, your dedication will illuminate your path to success.” or “Fortune is your sixth-man, always ready when you are”

Bangers.

And just to sweeten the deal (beyond, you know, the cookie), each fortune came with a QR code linking to an exclusive ‘Scratch n’ Win’ experience. A Lunar New Year activation that wasn’t just about luck—it actually gave fans a shot at some.

But this wasn’t just about the fans. The Kings took the concept a step further and turned it into a full-blown content play. The fortunes became part of the team’s pregame entrance, with players like De’Aaron Fox, Domantas Sabonis, and Malik Monk cracking open their own fortunes as they took the floor. It wasn’t just a gimmick—it was a seamless way to integrate the activation into the heart of game day.

Before tip-off, the Kings teased the fortunes on social media, priming fans for what was to come. During pregame, players opened them courtside, reacting in real-time. And after the game, fans and players alike shared their fortunes online, turning a simple piece of paper into a viral moment.

No clutter. No forced branding. Just an interactive moment they could hold in their hands (and then eat).

The fortunes generated significant buzz, leading to hundreds of thousands of impressions across social media. Fans shared their fortunes (and stories of winning) online, creating organic reach far beyond the arena.

→ 4000 scans in 24 hours (~25% of the Golden 1 Center!)

→ Hundreds of thousands of social impressions

→ And countless smiles on fans' and players' faces

Beyond the numbers, this activation proved one important thing: the best time to engage fans is when they’re already hyped. With the energy of a live game and the excitement of Lunar New Year, the Kings didn’t just celebrate the holiday—they made it a true brand moment.