How OpenFortune Cracked OOH Advertising for InTouch Credit Union

Since 1974, InTouch Credit Union has been putting people first with smarter banking solutions. From savings accounts to loans, they combine modern technology with a personal touch to help members reach their financial goals—all while staying true to the community-focused values that make credit unions special.

In the crowded financial services industry, standing out is no small feat. InTouch Credit Union needed a way to connect with potential customers authentically, creatively, and effectively.

Their past experiments with out-of-home (OOH) advertising—billboards, sign spinners, and even kiosk sanitizing stations—had left them unconvinced. These methods were often difficult to measure and lacked the clarity needed to gauge true impact.

InTouch SVP Marketing & Ecommerce, Tim McCoy, captured the frustration perfectly:

“Out of home, I think, is great for brand reinforcement, but to actually get a lot of action from it is really difficult. Tracking, to me, is the most difficult part of it.”

The mission was clear: InTouch needed an innovative approach to break through the noise, deliver measurable results, and inject creativity into an otherwise traditional marketing space.

It was time for something different.

Enter OpenFortune with a bold pitch: fortune cookie advertising. The concept was unconventional but immediately piqued Tim’s interest. What turned curiosity into confidence, however, was OpenFortune’s thorough and thoughtful execution.

From the start, the team demonstrated their creative prowess. They didn’t just brainstorm a few cookie-friendly taglines—they generated over 50 highly customized fortune concepts. Each one was designed to align with InTouch’s brand identity while incorporating humor, relevance, and attention-grabbing messaging.

As Tim recalled, “I couldn’t believe the initial list of stuff y’all sent me. I want to say there were 50 ideas or could have been more than that, and they were all good.”

After narrowing the list to four key branded fortunes, the campaign went into production. OpenFortune distributed 600,000 branded cookies across Plano, Texas, embedding QR codes (and UTMs on the backend!) into the creative to transform this seemingly whimsical medium into a trackable marketing asset.

Every scan, click, and website visit was logged in real time, giving InTouch the analytics they had long sought but rarely achieved with previous campaigns.

For Tim, this moment underscored the thoughtfulness and creativity that OpenFortune brought to the table.

The results spoke for themselves. Customers didn’t just read the fortunes—they engaged with them, laughed at them, and, most importantly, sought out more information about InTouch Credit Union. Consumers even brought their fortune slips into InTouch’s physical locations! What began as a clever marketing campaign became a memorable brand experience that lingered far beyond the initial interaction.

Pleasantly surprised and delighted by the witty fortunes, thousands of diners shared their fortunes on social media, sparking millions of organic of impressions and amplifying InTouch’s search efforts far beyond the campaign’s original scope.

Unlike their past struggles with traditional OOH advertising, OpenFortune’s campaign delivered clear, measurable data: